ISBN: 9783030299439 - corporate diversity communication strategy: an insight into american mncs’ online communities and social media engagement (16 Ergebnisse)

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Zustand: New. 2019. Hardcover. . . . . .

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Zustand: New. pp. IX, 214 3 illus. 1st ed. 2020 edition NO-PA16APR2015-KAP.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book analyzes the brand communities of major American multinationals across three industries:finance, tech, and consumer goods.It assesseshow companies communicatetheir diversity approaches on social media (Twitter)and studies the ensuing perceptions of online users.By comparing more innovative sectors (tech and consumer goods) with a less innovative industry(finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.…

Hardcover. Zustand: Brand New. 214 pages. 8.75x6.25x0.75 inches. In Stock.

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Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book analyzes the brand communities of major American multinationals across three industries:finance, tech, and consumer goods.It assesseshow companies communicatetheir diversity approaches on social media (Twitter)and studies the ensuing perceptions of online users.By comparing more innovative sectors (tech and consumer goods) with a less innovative industry(finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike. 224 pp. Englisch.…

Buch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 224 pp. Englisch.…

Zustand: New. Print on Demand pp. IX, 214 3 illus.

Zustand: New. PRINT ON DEMAND pp. IX, 214 3 illus.