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Procurement Marketing: A Strategic Concept - Hardcover

Koppelmann, Udo

 
9783540644590: Procurement Marketing: A Strategic Concept

Inhaltsangabe

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

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