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Factors determining Consumer Adoption of Internet Banking: Internet Banking, Adoption, Demographics, Econometrics, Profiling - Softcover

Annamalah, Sanmugam

 
9783659159923: Factors determining Consumer Adoption of Internet Banking: Internet Banking, Adoption, Demographics, Econometrics, Profiling
Softcover
ISBN 10: 3659159921 ISBN 13: 9783659159923
Verlag: LAP LAMBERT Academic Publishing, 2012

Inhaltsangabe

Internet banking has played a vital role in the e-payment as it provides an online transaction platform to support many e-commerce applications such as online shopping, online auction, and Internet stock trading. In contrast to online purchases, the adoption of Internet banking is typically more complex, as it initiates a long-term relationship between the consumer and online banking services. This study examines various socioeconomic and demographic factors associated with the decision to adopt Internet banking.The Logit and OLS models were formulated to examine the decision to adopt Internet banking. The outcome from the empirical analysis demonstrates individual’s income level, computer literate,frequent visit to the bank branches and Internet access were found to be statistically significant.

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Über die Autorin bzw. den Autor

Sanmugam Annamalah is a lecturer for American Degree Programs in SEGi University College and a PHD candidate. A member of Malaysian Institute of Economic Research, an International reviewer for Pearson Publications, Journal of Economics & Finance, International Business Research and a Module writer for Open University of Malaysia.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
3659159921
ISBN 13 
9783659159923
Einband
Taschenbuch
Anzahl der Seiten
156
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Editions Muse
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Riga
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