Can Subsidiary Internationalization Strategy Performance be measured?: Boosting effective Internationalization by evaluating the trending performance measures: Brazil in the spotlight - Softcover

Sarantidi, Lydia

 
9783659892301: Can Subsidiary Internationalization Strategy Performance be measured?: Boosting effective Internationalization by evaluating the trending performance measures: Brazil in the spotlight
Softcover
ISBN 10: 3659892300 ISBN 13: 9783659892301
Verlag: LAP LAMBERT Academic Publishing, 2016

Inhaltsangabe

There has recently been a growing interest among the largest Brazilian firms to better understand the performance outcomes of their internationalization strategies. Measuring organizational performance plays a very important role in translating corporate strategy into results thus developing strategic plans, evaluating achievements and organizational objectives, compensating managers, managing and allocating resources. Is there more to financial measures when evaluating organizational performance? This study focuses on the new trends in performance measures and correlates their practice to boosting a firm's Internationalization degree as well as its Foreign EBITDA/Total EBITDA ratio. Three Brazilian firms in different ranking and different strategies in terms of internationalization are compared and investigated in depth.

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Über die Autorin bzw. den Autor

Lydia Sarantidi, MBA, is an eCommerce Professional, with several years of experience in companies such as Quest Group and Philips. Currently she holds an eCommerce Manager position in one of the largest Retail companies in Greece. Lydia conducted this Research in Brazil while studying MSc in International Business at The University of Birmingham.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3659892300
ISBN 13 
9783659892301
Einband
Taschenbuch
Anzahl der Seiten
76
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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