Designing Text and Visualizations in Multimedia Learning - How to Overcome Split Attention Effects? - Softcover

Schmidt-Weigand, Florian

 
9783836432887: Designing Text and Visualizations in Multimedia Learning - How to Overcome Split Attention Effects?
Softcover
ISBN 10: 3836432889 ISBN 13: 9783836432887
Verlag: VDM Verlag Dr. Mueller e.K., 2007

Inhaltsangabe

"Present words as spoken text rather than printed text" is a common recommendationfor designing multimedia instructions. The book takes a closerlook at this recommendation by raising two questions: (1) How do learnersdistribute their visual attention during multimedia learning? And (2) whichdesign features moderate effects of text presentation on perception andcomprehension? The results of five empirical studies suggest that spoken textis only preferable under particular constraints. The learners’ viewing behavior- observed via eye tracking - revealed a general preference for printed textthat is distracted by particular design features. Once learners are relievedfrom time constrained presentation or from following motion in a dynamicvisualization, the need to split visual attention between printed text andvisualizations loses much of its impact. Understanding the demands of alearning material on the learner’s perception and accounting for individualreading behavior by implementing user interaction appears promising toadvance the design of multimedia instructions in a learner-supportingfashion.

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Reseña del editor

"Present words as spoken text rather than printed text" is a common recommendation for designing multimedia instructions. The book takes a closer look at this recommendation by raising two questions: (1) How do learners distribute their visual attention during multimedia learning? And (2) which design features moderate effects of text presentation on perception and comprehension? The results of five empirical studies suggest that spoken text is only preferable under particular constraints. The learners' viewing behavior - observed via eye tracking - revealed a general preference for printed text that is distracted by particular design features. Once learners are relieved from time constrained presentation or from following motion in a dynamic visualization, the need to split visual attention between printed text and visualizations loses much of its impact. Understanding the demands of a learning material on the learner's perception and accounting for individual reading behavior by implementing user interaction appears promising to advance the design of multimedia instructions in a learner-supporting fashion.

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Verlag
VDM Verlag Dr. Mueller e.K.
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
3836432889
ISBN 13 
9783836432887
Einband
Tapa blanda
Anzahl der Seiten
132
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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