Service Strategies for Customer Satisfaction and Customer Loyalty - Softcover

Kumaradeepan, Vasanthakumar; Pathmini, M. G. S.

Softcover

ISBN 10: 6139990041 ISBN 13: 9786139990047

Verlag: LAP LAMBERT Academic Publishing, 2019

Inhaltsangabe

The book titled Service Strategies as Service Quality and Servicescape for Customer Satisfaction and Customer Loyalty in Super Markets: A case in Jaffna District, Sri Lanka. The Book would helpful to find the impact and the relationship among the factors such as Service Quality, ServiceScape, Customer Satisfaction and Customer Loyalty in Super Market sector. Service Quality and Servicescape as Service Strategies as Major Variables (Independent variable) and Customer Loyalty as Dependent Variable and Customer Satisfaction as mediating variable as the model in this study. This is deductive and quantitative approach is used to find out the casual relationship among the variable in selected area. The population is eight super markets. As sample only three (03) super markets considered and 240 respondents selected as random sampling method. Questionnaires were given equally allocated in each supermarket. Eighty questionnaires per each supermarket and only 218 questionnaires were taken to analysis. Correlation and regression were used to find out the relationship and impact among the variables. ANOVA was used to compare all three supermarkets once and find out the best supermarket.

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Über die Autorin bzw. den Autor

Vasanthakumar Kumaradeepan has successfully completed B.B.M. (2007), and a PG.Dip M (SL) (2011) MBA (RUSL) 2015, MSLIM., MIMSL., MCIM(UK). Mr. Kumaradeepan is a Senior Lecturer in Marketing at present, teaching Marketing theory, Advertising Management, Bussiness Law and Strategic Marketing. He is the author of: "Dictionary of Marketing".

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 6139990041
• ISBN 13: 9786139990047
• Einband: Taschenbuch
• Anzahl der Seiten: 152
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: SIA OmniScriptum Publishing; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland