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STRATEGIC PLANNING FOR FASHION COMPANIES: Employment of Production Engineering Methods and Tools in the Development of a Small Fashion Company - Softcover

De Albuquerque Junior, Carlos Roberto Falcão; Fandiño, Sérgio Baltar

 
9786202595179: STRATEGIC PLANNING FOR FASHION COMPANIES: Employment of Production Engineering Methods and Tools in the Development of a Small Fashion Company
Softcover
ISBN 10: 6202595175 ISBN 13: 9786202595179
Verlag: Our Knowledge Publishing, 2020

Inhaltsangabe

In such a competitive market, it is essential that an organization has strategies that differentiate it from its competitors in order to perform its activities with better quality, more productivity and lower cost. This book focuses on the application of strategic planning for the development and growth of companies in the fashion industry. The case study involved a small male fashion company called Pop Lord, aiming to achieve greater professionalism through the use of some Production Engineering methods and tools. To this end, the SWOT matrix was developed with internal analyses about the company's strengths and weaknesses, as well as the opportunities and threats of the external environment. In addition, Porter's Forces were raised considering suppliers, customers, new products and competitors; and also raised the needs of customers through the House of Quality method. In sequence, the strategic planning to be used is indicated, as well as the marketing plan, which will guide the company's next steps towards the expansion of its sales.

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Über die Autorin bzw. den Autor

Carlos Roberto Falcão de Albuquerque Junior es ingeniero de producción, químico, profesor y doctor en ingeniería metalúrgica y de materiales.Sérgio Baltar Fandiño es ingeniero de producción, profesor e investigador de estrategia y productos y doctor en ingeniería de transporte.

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Verlag
Our Knowledge Publishing
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
6202595175
ISBN 13 
9786202595179
Einband
Taschenbuch
Anzahl der Seiten
60
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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