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The most basic form of marketing analytics is to provide marketers with the tools to understand what business impact their marketing campaigns have. This task can range from something as straightforward as providing standard metrics at the campaign level to analysis as complex as developing a Market Mix Model to come up with the optimal marketing strategy to maximize profit. While marketing performance analytics will let you know on the whole how a campaign performs, it isn’t until someone digs in to many cuts of data to uncover whether there are certain types of users that respond better to particular marketing treatment perhaps some campaigns work better in certain markets or on mobile. Marketing analysts mine and model your data to uncover nuggets that can be acted on by marketers. Diving deep into customer demographics and behaviors can help you understand which are more likely to be successful. This information can then be used by marketers when selecting their target audiences. Through data mining and statistical modeling, marketing analysts can provide a rich understanding of your customers and what drives success.
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Dr B Merceline Anitha, Assistant Prof. in Master of Business Administration, Sri Ramakrishna College of Arts & Science, Coimbatore. Area of Doctoral research was Marketing. Her areas of interest and expertise in CRM and Integrated Marketing. With 13 years of teaching and research experience. Published in several national and international journals.
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Marketing Analytics
Verlag:
LAP LAMBERT Academic Publishing Sep 2021, 2021
ISBN 10: 6204201794
ISBN 13: 9786204201795
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Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The most basic form of marketing analytics is to provide marketers with the tools to understand what business impact their marketing campaigns have. This task can range from something as straightforward as providing standard metrics at the campaign level to analysis as complex as developing a Market Mix Model to come up with the optimal marketing strategy to maximize profit. While marketing performance analytics will let you know on the whole how a campaign performs, it isn't until someone digs in to many cuts of data to uncover whether there are certain types of users that respond better to particular marketing treatment perhaps some campaigns work better in certain markets or on mobile. Marketing analysts mine and model your data to uncover nuggets that can be acted on by marketers. Diving deep into customer demographics and behaviors can help you understand which are more likely to be successful. This information can then be used by marketers when selecting their target audiences. Through data mining and statistical modeling, marketing analysts can provide a rich understanding of your customers and what drives success. 92 pp. Englisch. Bestandsnummer des Verkäufers 9786204201795
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Marketing Analytics
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LAP LAMBERT Academic Publishing, 2021
ISBN 10: 6204201794
ISBN 13: 9786204201795
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Marketing Analytics
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LAP LAMBERT Academic Publishing, 2021
ISBN 10: 6204201794
ISBN 13: 9786204201795
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Anitha Dr B MercelineDr B Merceline Anitha, Assistant Prof. in Master of Business Administration, Sri Ramakrishna College of Arts & Science, Coimbatore. Area of Doctoral research was Marketing. Her areas of interest and expertise in . Bestandsnummer des Verkäufers 516610315
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Marketing Analytics
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LAP LAMBERT Academic Publishing, 2021
ISBN 10: 6204201794
ISBN 13: 9786204201795
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Marketing Analytics
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LAP LAMBERT Academic Publishing, 2021
ISBN 10: 6204201794
ISBN 13: 9786204201795
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Marketing Analytics
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LAP LAMBERT Academic Publishing, 2021
ISBN 10: 6204201794
ISBN 13: 9786204201795
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The most basic form of marketing analytics is to provide marketers with the tools to understand what business impact their marketing campaigns have. This task can range from something as straightforward as providing standard metrics at the campaign level to analysis as complex as developing a Market Mix Model to come up with the optimal marketing strategy to maximize profit. While marketing performance analytics will let you know on the whole how a campaign performs, it isn't until someone digs in to many cuts of data to uncover whether there are certain types of users that respond better to particular marketing treatment perhaps some campaigns work better in certain markets or on mobile. Marketing analysts mine and model your data to uncover nuggets that can be acted on by marketers. Diving deep into customer demographics and behaviors can help you understand which are more likely to be successful. This information can then be used by marketers when selecting their target audiences. Through data mining and statistical modeling, marketing analysts can provide a rich understanding of your customers and what drives success. Bestandsnummer des Verkäufers 9786204201795
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Marketing Analytics
Verlag:
LAP LAMBERT Academic Publishing Sep 2021, 2021
ISBN 10: 6204201794
ISBN 13: 9786204201795
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The most basic form of marketing analytics is to provide marketers with the tools to understand what business impact their marketing campaigns have. This task can range from something as straightforward as providing standard metrics at the campaign level to analysis as complex as developing a Market Mix Model to come up with the optimal marketing strategy to maximize profit. While marketing performance analytics will let you know on the whole how a campaign performs, it isn't until someone digs in to many cuts of data to uncover whether there are certain types of users that respond better to particular marketing treatment perhaps some campaigns work better in certain markets or on mobile. Marketing analysts mine and model your data to uncover nuggets that can be acted on by marketers. Diving deep into customer demographics and behaviors can help you understand which are more likely to be successful. This information can then be used by marketers when selecting their target audiences. Through data mining and statistical modeling, marketing analysts can provide a rich understanding of your customers and what drives success.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 92 pp. Englisch. Bestandsnummer des Verkäufers 9786204201795
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Marketing Analytics
Verlag:
LAP LAMBERT Academic Publishing, 2021
ISBN 10: 6204201794
ISBN 13: 9786204201795
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Taschenbuch. Zustand: Neu. Marketing Analytics | B Merceline Anitha | Taschenbuch | Englisch | 2021 | LAP LAMBERT Academic Publishing | EAN 9786204201795 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 120687353
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