ISBN: 9786204201795 - marketing analytics (8 Ergebnisse)

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Taschenbuch. Zustand: Neu. Marketing Analytics | B Merceline Anitha | Taschenbuch | Englisch | 2021 | LAP LAMBERT Academic Publishing | EAN 9786204201795 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The most basic form of marketing analytics is to provide marketers with the tools to understand what business impact their marketing campaigns have. This task can range from something as straightforward as providing standard metrics at the campaign level to analysis as complex as developing a Market Mix Model to come up with the optimal marketing strategy to maximize profit. While marketing performance analytics will let you know on the whole how a campaign performs, it isn't until someone digs in to many cuts of data to uncover whether there are certain types of users that respond better to particular marketing treatment perhaps some campaigns work better in certain markets or on mobile. Marketing analysts mine and model your data to uncover nuggets that can be acted on by marketers. Diving deep into customer demographics and behaviors can help you understand which are more likely to be successful. This information can then be used by marketers when selecting their target audiences. Through data mining and statistical modeling, marketing analysts can provide a rich understanding of your customers and what drives success. 92 pp. Englisch.…

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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Anitha Dr B MercelineDr B Merceline Anitha, Assistant Prof. in Master of Business Administration, Sri Ramakrishna College of Arts & Science, Coimbatore. Area of Doctoral research was Marketing. Her areas of interest and expertise in .…

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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The most basic form of marketing analytics is to provide marketers with the tools to understand what business impact their marketing campaigns have. This task can range from something as straightforward as providing standard metrics at the campaign level to analysis as complex as developing a Market Mix Model to come up with the optimal marketing strategy to maximize profit. While marketing performance analytics will let you know on the whole how a campaign performs, it isn't until someone digs in to many cuts of data to uncover whether there are certain types of users that respond better to particular marketing treatment perhaps some campaigns work better in certain markets or on mobile. Marketing analysts mine and model your data to uncover nuggets that can be acted on by marketers. Diving deep into customer demographics and behaviors can help you understand which are more likely to be successful. This information can then be used by marketers when selecting their target audiences. Through data mining and statistical modeling, marketing analysts can provide a rich understanding of your customers and what drives success.…

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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The most basic form of marketing analytics is to provide marketers with the tools to understand what business impact their marketing campaigns have. This task can range from something as straightforward as providing standard metrics at the campaign level to analysis as complex as developing a Market Mix Model to come up with the optimal marketing strategy to maximize profit. While marketing performance analytics will let you know on the whole how a campaign performs, it isn't until someone digs in to many cuts of data to uncover whether there are certain types of users that respond better to particular marketing treatment perhaps some campaigns work better in certain markets or on mobile. Marketing analysts mine and model your data to uncover nuggets that can be acted on by marketers. Diving deep into customer demographics and behaviors can help you understand which are more likely to be successful. This information can then be used by marketers when selecting their target audiences. Through data mining and statistical modeling, marketing analysts can provide a rich understanding of your customers and what drives success.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 92 pp. Englisch.…