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Marketing Policy and Competitiveness in the Manufacturing Sector: Sustainable Preference Marketing Policy Model (SUPMAP MODEL) - Softcover

Rukanyangira, NAZARIOUS; Muyinda, MANDE WILSON; Mawa, MIKE

 
9786205489048: Marketing Policy and Competitiveness in the Manufacturing Sector: Sustainable Preference Marketing Policy Model (SUPMAP MODEL)
Softcover
ISBN 10: 620548904X ISBN 13: 9786205489048
Verlag: LAP LAMBERT Academic Publishing, 2022

Inhaltsangabe

The book is as a result of a current study set out to analyse the effect of Marketing Policy on Competitiveness in the manufacturing sector with specific reference to the less developed countries. However, the study also acknowledges that despite the expected relationship between Marketing Policy and Competiveness there is also an expected relationship between Marketing policy and Relationship Marketing which is complimented by Quality of products which in turn influences Competitiveness.Finally the Marketing Policy and the other strategies that were used in the study in the less developed countries had a total causal effect of 80% on Competiveness. However the Competitiveness referred to only applied to the current environment which did not promise continued Survival into the future. Given that fact the study henceforth proposed the Sustainable Preference Marketing Policy Model (SUPMAP Model) which guarantees not only competitiveness but also sustainability. This therefore means that if the new Model is adopted the companies can be Competitive for many years to come. The SUPMAP Model is henceforth the study contribution to Knowledge.

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Über die Autorin bzw. den Autor

Nazarious is Senior Lecturer - Marketing/ Head of Department, has been Dean of School, Director Sales & Marketing and other roles in addition to various consultancies which enabled him to balance theory with practice. Nazarious also completed a PhD in Business Administration (Marketing) and other relevant qualifications.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
620548904X
ISBN 13 
9786205489048
Einband
Taschenbuch
Anzahl der Seiten
316
Kontakt zum Hersteller
AV Akademikerverlag
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland