ISBN: 9786205489048 - marketing policy and competitiveness in the manufacturing sector: sustainable preference marketing policy model (supmap model) (8 Ergebnisse)

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  • Sprache: Englisch

    Verlag: LAP LAMBERT Academic Publishing, 2022

    620548904X / 9786205489048

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  • Sprache: Englisch

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    Taschenbuch. Zustand: Neu. Marketing Policy and Competitiveness in the Manufacturing Sector | Sustainable Preference Marketing Policy Model (SUPMAP MODEL) | Nazarious Rukanyangira (u. a.) | Taschenbuch | Englisch | 2022 | LAP LAMBERT Academic Publishing | EAN 9786205489048 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.…

  • Sprache: Englisch

    Verlag: LAP LAMBERT Academic Publishing Aug 2022, 2022

    620548904X / 9786205489048

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    Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book is as a result of a current study set out to analyse the effect of Marketing Policy on Competitiveness in the manufacturing sector with specific reference to the less developed countries. However, the study also acknowledges that despite the expected relationship between Marketing Policy and Competiveness there is also an expected relationship between Marketing policy and Relationship Marketing which is complimented by Quality of products which in turn influences Competitiveness.Finally the Marketing Policy and the other strategies that were used in the study in the less developed countries had a total causal effect of 80% on Competiveness. However the Competitiveness referred to only applied to the current environment which did not promise continued Survival into the future. Given that fact the study henceforth proposed the Sustainable Preference Marketing Policy Model (SUPMAP Model) which guarantees not only competitiveness but also sustainability. This therefore means that if the new Model is adopted the companies can be Competitive for many years to come. The SUPMAP Model is henceforth the study contribution to Knowledge. 316 pp. Englisch. …

  • Sprache: Englisch

    Verlag: LAP LAMBERT Academic Publishing, 2022

    620548904X / 9786205489048

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  • Sprache: Englisch

    Verlag: LAP LAMBERT Academic Publishing, 2022

    620548904X / 9786205489048

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    Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The book is as a result of a current study set out to analyse the effect of Marketing Policy on Competitiveness in the manufacturing sector with specific reference to the less developed countries. However, the study also acknowledges that despite the expected relationship between Marketing Policy and Competiveness there is also an expected relationship between Marketing policy and Relationship Marketing which is complimented by Quality of products which in turn influences Competitiveness.Finally the Marketing Policy and the other strategies that were used in the study in the less developed countries had a total causal effect of 80% on Competiveness. However the Competitiveness referred to only applied to the current environment which did not promise continued Survival into the future. Given that fact the study henceforth proposed the Sustainable Preference Marketing Policy Model (SUPMAP Model) which guarantees not only competitiveness but also sustainability. This therefore means that if the new Model is adopted the companies can be Competitive for many years to come. The SUPMAP Model is henceforth the study contribution to Knowledge.…

  • Sprache: Englisch

    Verlag: LAP LAMBERT Academic Publishing, 2022

    620548904X / 9786205489048

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  • Sprache: Englisch

    Verlag: LAP LAMBERT Academic Publishing Aug 2022, 2022

    620548904X / 9786205489048

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    Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The book is as a result of a current study set out to analyse the effect of Marketing Policy on Competitiveness in the manufacturing sector with specific reference to the less developed countries. However, the study also acknowledges that despite the expected relationship between Marketing Policy and Competiveness there is also an expected relationship between Marketing policy and Relationship Marketing which is complimented by Quality of products which in turn influences Competitiveness.Finally the Marketing Policy and the other strategies that were used in the study in the less developed countries had a total causal effect of 80% on Competiveness. However the Competitiveness referred to only applied to the current environment which did not promise continued Survival into the future. Given that fact the study henceforth proposed the Sustainable Preference Marketing Policy Model (SUPMAP Model) which guarantees not only competitiveness but also sustainability. This therefore means that if the new Model is adopted the companies can be Competitive for many years to come. The SUPMAP Model is henceforth the study contribution to Knowledge.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 316 pp. Englisch. …