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paperback. Zustand: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: 2013 01 of Pages: 184 Publisher: People's Posts and Telecommunications Press Business Economics and Management Renditions of the new information age: Social Media combat utilize social networking for business more successful. based on a number of leading enterprises depth interviews with executives and industry veterans. the use of a large number of practical case studies and expert opinion insights. comprehensively and profoundly expounded the need for enterprises to develop and implement a social media strategy. urgency. guiding principles. strategic framework and specific strategies as well as the tactical elements of the enterprise successful application of the tools of social media transformation of business models. to optimize business operations. improve business communication. enhance profitability. has strong relevance and practical guidance value. Business Economics and Management Renditions of the new information age: social media real utilize social networking for business more successful covers the business applications of social media. almost all of the important issues. including the fundamental value of social media positioning effect measurement. return on investment. how to convince management. key skills. personnel. training. technical architecture. risk management. corporate development and successful implementation of social media strategy is very focused practice guidelines. Business Economics and Management Renditions of the new information age: social media real utilize social networking for business more successful suitable for the management of all types of enterprises and social organizations. public relations. customer service and marketing departments related practitioners ; new media research and consulting planners; teachers and students of institutions of higher learning management and marketing professional read reference. Contents: Introduction 0.1 original village or a modern city? 0.2 is not just subversion 0.3 Fred Taylor sidelined 0.4 social media or something? 0.5 Why now? Social Media Part 1 of the mystery ripping the social networking monster 0.6 0.7 start a social media strategy successfully applied in key areas need to be prepared to answer the problem 0.8 social media ambitious Chapter 1 speed. scope. complexity. and energy and the potential 1.1 Wright brothers who have been ridiculed 1.4 Why 1.2 1.3 firmly grasp the viral growth characteristics of a world full of new challenges and opportunities as soon as possible? 1.5 you too novel? 1.6 cool scene 1.7 accelerated action. you need to greet the new millennium generation 1.8 is another fusion Chapter 2. a new mode of production 2.1 social media. team work and synergy 2.2 social media effect 2.3 accelerate product development 2.4 2.5 swarm intelligence gathering and dissemination of the knowledge driven organization 2.6 are now social enterprises hacker 3 3.1 forget Murphy's Law 3.2 is more important than money? 3.3 social workers 3.4 Collaboration 3.6 first impression is very important human resources efficiency 3.5 social 3.7 train is leaving the station 3.8 the new socializing dimension of 3.9 the social type CRM3.10 social leadership 3.11 persist 3.12 legal details 3.13 high-speed need seat belts 3.14 to spend time to write it down - Part 2 of building a successful social media strategy framework Chapter 4 to ensure understanding unanimously invited practitioners to 4.1. rather than just The rulemaking 4.2 lists 4.3 existing target Important What is it? 4.4 4.5 understand your enterprise characteristics 4.6 to figure out what can you develop social media guidelines in Chapter 5 5.1 5.2 SAS strive to clear. concise social media guidance principles 5.3 explicitly can do to understand your industry characteristics and not do in 5.4. including. for example 5.5 to take advantage of all possible channels to commun.