Advertising: Principles and Practice (11th Edition)(Chinese Edition) - Softcover

9787300296906: Advertising: Principles and Practice (11th Edition)(Chinese Edition)

Softcover

ISBN 10: 7300296904 ISBN 13: 9787300296906

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Sprache: Chinesisch
ISBN 10: 7300296904
ISBN 13: 9787300296906
Einband: Taschenbuch
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Advertising: Principles and Practice (11th Edition)(Chinese Edition)

SANG DE LA MO LI YA TI . NAN XI MI QIE ER . CHA ER SI WU DE DENG . GUI SHI HE . TANG MEI YI

Verlag: China Renmin University Press, 2021

ISBN 10: 7300296904 ISBN 13: 9787300296906

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Anbieter: liu xing, Nanjing, JS, China

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paperback. Zustand: New. Paperback. Pub Date: 2021-11-01 Pages: 416 Language: Chinese Publisher: Renmin University of China Press Advertising: Principles and Practice has been devoted to answering how advertising works since its first edition in 1989. The 11th edition is the result of a collaboration between communication advertising scholars and marketing scholars. The book focuses on branding and integrated marketing communication. broadly interprets advertising as marketing communication or brand communication. co. Bestandsnummer des Verk�ufers NX015247

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