ISBN: 9787300296906 - advertising: principles and practice (11th edition)(chinese edition) (1 Ergebnisse)

Advertising: Principles and Practice (11th Edition)(Chinese Edition)
SANG DE LA MO LI YA TI . NAN XI MI QIE ER . CHA ER SI WU DE DENG . GUI SHI HE . TANG MEI YI
Sprache: Englisch
Verlag: China Renmin University Press, 2021
7300296904 / 9787300296906
- Softcover
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paperback. Zustand: New. Paperback. Pub Date: 2021-11-01 Pages: 416 Language: Chinese Publisher: Renmin University of China Press Advertising: Principles and Practice has been devoted to answering how advertising works since its first edition in 1989. The 11th edition is the result of a collaboration between communication advertising scholars and marketing scholars. The book focuses on branding and integrated marketing communication. broadly interprets advertising as marketing communication or brand communication. co.…