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paperback. Zustand: New. Language:Chinese.Paperback.Pub Date:2023-02 Pages:268 Publisher:Peking University Press This book expounds on the concepts of relationship marketing. customer value. and database marketing from the perspective of CRM concept. CRM technology. and CRM implementation. It introduces the knowledge of CRM appl…ication system. data warehouse. and data mining. and analyzes the methods of CRM project implementation and the factors affecting the implementation effect. The revised edition has basically r.
