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paperback. Zustand: New. Language:Chinese.Paperback.Pub Date:2023-03 Pages:228 Publisher:Tsinghua University Press Based on the IDIC model. Customer Relationship Management (3rd Edition) introduces customer relationship management in a systematic and concise way from both theoretical and practical aspects. First. the basic princ…iples of modern customer relationship management are introduced from the perspectives of management concepts and technical applications; second. the implementation of customer relationship man.
