Isbn: 9787563839575 (1 Ergebnisse)

paperback. Zustand: New. Paperback. Pub Date: 2025-12 Pages: 176 Publisher: Capital University of Economics and Business Press This book conducts innovative research and discussion on marketing issues in retail supermarkets. On the one hand. it studies the demand analysis and forecasting of key fresh food categories. providing retail supermarkets with scientific marketing basis and corresponding pricing. procurement. and promotion plans. On the other hand. it proposes a targeted marketing performance evaluation index.…