ISBN 10: 7811133954 ISBN 13: 9787811133950
Anbieter: liu xing, Nanjing, JS, China
paperback. Zustand: New. Paperback Pages Number: 442 Language: Chinese. Book Marketing Guide book market. the use of the latest theories and techniques of modern cultural industry marketing research in close connection with the Chinese and foreign publishing market marketing case focuses on the publishing and distribution companies the basic aspects of book marketing activities. the main features and the basic law; System of the publishing enterprise target market selection and product positioning. market competition.