9788836657704: Armando Testa
Hardcover
ISBN 10: 8836657702 ISBN 13: 9788836657704
Verlag: Silvana Editoriale, 2024

Inhaltsangabe

Over three decades of graphic design from the father of modern Italian advertising

From his beginnings at a Turin design school to his classic advertisements ingrained in Italian collective memory, this monograph reconstructs the artistic path of a legendary protagonist of Italian graphic design, animation and advertising: Armando Testa (1917-92).

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Von der hinteren Coverseite

Ca’ Pesaro opens the new 2024 exhibition season with a major exhibition dedicated to Armando Testa (1917-1992). Already present since December 2022 in the Venetian civic collections with 17 works, the creative genius from Piedmont will be the focus of a monographic exhibition that will allow people to discover and rediscover previously unseen aspects of his production.

From his Turin beginnings at the Vigliardi Paravia Typographic School and with the teaching of Ezio D’Errico, the exhibition aims to reconstruct the artistic path of a protagonist of visual culture contemporary, creator of famous icons that have entered our collective imagination for years.

His masterpieces are the offspring of a plurality of expressive languages, experimented during his more than 30-year career, whose modernity is today a source of inspiration for contemporary artists and which has led aesthetics scholar Gillo Dorfles to call him a “global visualiser.”

Text in English and Italian.

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Verlag
Silvana Editoriale
Erscheinungsdatum
2024
Sprache
mehrsprachig
ISBN 10 
8836657702
ISBN 13 
9788836657704
Einband
Gebundene Ausgabe
Anzahl der Seiten
216
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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