Why does the same book look so different around the world? This study examines the global covers of the Japanese bestseller The Courage to Be Disliked. Using a new approach to Multimodal Discourse Analysis, it compares editions from Japan, Australia, the United Kingdom, the United States, and Canada, to ask how design shapes meaning. You will see how small visual choices―colour, layout, images, and typography―shape ideas about the “East” and the “West,” construct identities, and circulate ideology. By examining book covers as powerful paratexts, this study reveals how translation and design reshape cultural meaning across borders.
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Esther Sampson is a PhD student in Communication & Culture at York University/TMU focusing on research in semiotics and culture with her most recent publication, Multimodality and Polysemiosis, in the International Encyclopedia of Language and Linguistics, 3rd edition (Elsevier, 2026).
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Paperback. Zustand: new. Paperback. Why does the same book look so different around the world? This study examines the global covers of the Japanese bestseller The Courage to Be Disliked. Using a new approach to Multimodal Discourse Analysis, it compares editions from Japan, Australia, the United Kingdom, the United States, and Canada, to ask how design shapes meaning. You will see how small visual choicescolour, layout, images, and typographyshape ideas about the East and the West, construct identities, and circulate ideology. By examining book covers as powerful paratexts, this study reveals how translation and design reshape cultural meaning across borders. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9789004769724
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Paperback. Zustand: New. Why does the same book look so different around the world? This study examines the global covers of the Japanese bestseller The Courage to Be Disliked. Using a new approach to Multimodal Discourse Analysis, it compares editions from Japan, Australia, the United Kingdom, the United States, and Canada, to ask how design shapes meaning. You will see how small visual choices-colour, layout, images, and typography-shape ideas about the "East" and the "West," construct identities, and circulate ideology. By examining book covers as powerful paratexts, this study reveals how translation and design reshape cultural meaning across borders. Bestandsnummer des Verkäufers LU-9789004769724
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Paperback. Zustand: new. Paperback. Why does the same book look so different around the world? This study examines the global covers of the Japanese bestseller The Courage to Be Disliked. Using a new approach to Multimodal Discourse Analysis, it compares editions from Japan, Australia, the United Kingdom, the United States, and Canada, to ask how design shapes meaning. You will see how small visual choicescolour, layout, images, and typographyshape ideas about the East and the West, construct identities, and circulate ideology. By examining book covers as powerful paratexts, this study reveals how translation and design reshape cultural meaning across borders. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9789004769724
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Taschenbuch. Zustand: Neu. Neuware - Why does the same book look so different around the world This study examines the global covers of the Japanese bestseller The Courage to Be Disliked. Using a new approach to Multimodal Discourse Analysis, it compares editions from Japan, Australia, the United Kingdom, the United States, and Canada, to ask how design shapes meaning. You will see how small visual choices--colour, layout, images, and typography--shape ideas about the 'East' and the 'West,' construct identities, and circulate ideology. By examining book covers as powerful paratexts, this study reveals how translation and design reshape cultural meaning across borders. Bestandsnummer des Verkäufers 9789004769724
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Paperback. Zustand: new. Paperback. Why does the same book look so different around the world? This study examines the global covers of the Japanese bestseller The Courage to Be Disliked. Using a new approach to Multimodal Discourse Analysis, it compares editions from Japan, Australia, the United Kingdom, the United States, and Canada, to ask how design shapes meaning. You will see how small visual choicescolour, layout, images, and typographyshape ideas about the East and the West, construct identities, and circulate ideology. By examining book covers as powerful paratexts, this study reveals how translation and design reshape cultural meaning across borders. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Bestandsnummer des Verkäufers 9789004769724
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Paperback. Zustand: New. Why does the same book look so different around the world? This study examines the global covers of the Japanese bestseller The Courage to Be Disliked. Using a new approach to Multimodal Discourse Analysis, it compares editions from Japan, Australia, the United Kingdom, the United States, and Canada, to ask how design shapes meaning. You will see how small visual choices-colour, layout, images, and typography-shape ideas about the "East" and the "West," construct identities, and circulate ideology. By examining book covers as powerful paratexts, this study reveals how translation and design reshape cultural meaning across borders. Bestandsnummer des Verkäufers LU-9789004769724
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