Transformation Tactics: Design Principles for Changing Minds and Behaviors

Kayton, Barry; Kayton, Patrick

ISBN 10: 9063697015 ISBN 13: 9789063697013

Verlag: BIS Publishers, 2024

Inhaltsangabe

Transformation Tactics is a deck of 48 cards designed to help organizations activate the behaviours of their people. The toolkit helps organizations to successfully implement change.

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Über die Autorin bzw. den Autor

Barry Kayton and Patrick Kayton are brothers and the founders of Cognician, an award-winning employee activation consultancy with teams in South Africa, The Netherlands, the UK, and the USA. They have designed and delivered more than 2500 change and transformation projects for organizations from San Francisco to Singapore, partnering with some of the worlds largest management consultancies. The authors are also fellows of the Unreasonable Group, a network of more than 400 founder-led companies.
 

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Only a small percentage of change programs in organizations are successful. Too often, companies rely upon top-down communication campaigns that tell or show employees about change, but don’t involve them actively, emotionally or holistically. Transformation Tactics is a deck of 48 cards designed to help organisations activate the behaviors of their people. These are experiences that activate employee behaviors, promote reflection, and encourage employees to share their insights. The cards are based on eight design principles for activation that have been developed and refined by the authors over three decades of work with companies around the world. Each card includes a title, a story to bring the tactic to life, guidance for applying the tactic to a change program, and a question to spark conversation and inspire breakthrough solutions. The cards can be used in a variety of settings, including change management team meetings, brainstorming sessions and design workshops.

Details zur Ausgabe

• Verlag: BIS Publishers
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 9063697015
• ISBN 13: 9789063697013
• Einband: Karten
• Auflage: 1
• Anzahl der Seiten: 48
• Kontakt zum Hersteller: BIS Publishers; bis@bispublishers.com; ; Timorplein 46; Amsterdam; 1094 CC; Niederlande