Advertising Theory and Practice (3rd Edition Micro-Course Edition New Century General Higher Education Marketing Course Planning Textbook)(Chinese Edition)

GUO GUO QING . GUO LONG JIAN . DAI YONG BIAN

ISBN 10: 7568538249 ISBN 13: 9787568538244

Verlag: Dalian University of Technology Press, 2022

Sprache: Englisch

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Beschreibung

Paperback.Pub Date:2022-08 Pages:269 Language:Chinese Publisher:Dalian University of Technology Press This textbook systematically introduces the theoretical and practical issues of modern advertising from the perspective of marketing. considering the role. status and function of advertising in marketing. This textbook mainly highlights the following aspects: Marketing perspective. There are usually three research perspectives for advertising: communication perspective. design perspective and.

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Bibliografische Details

Titel: Advertising Theory and Practice (3rd Edition Micro-Course Edition New Century General Higher Education Marketing Course Planning Textbook)(Chinese Edition)
Verlag: Dalian University of Technology Press
Ver�ffentlichungsdatum: 2022
Sprache: Englisch
ISBN-10: 7568538249
ISBN-13: 9787568538244
Bindung: paperback
Zustand: New

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Inhaltsangabe

Language:Chinese.paperback.Pub Date:2022-08.publisher:Dalian University of Technology Press.description:Paperback.Pub Date:2022-08 Pages:269 Language:Chinese Publisher:Dalian University of Technology Press This textbook systematically introduces the theoretical and practical issues of modern advertising from the perspective of marketing. considering th

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Room 264, Oujiang Shopping Center, No. 1 Dongxin South Road, Dongshan Street, Jiangning District, NanJing, Nanjing, JS, 211100, China

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