Titel: Architecting Experience: A Conversion Science Handbook (Second Edition) (Advances and Opportunities with Big Data and Analytics)
Verlag: World Scientific Publishing Company
Ver�ffentlichungsdatum: 2020
Sprache: Englisch
ISBN-10: 9811219869
ISBN-13: 9789811219863
Bindung: Hardcover
Ausgabe: 2. Auflage
Zustand: New

�ber diesen Titel

Inhaltsangabe

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.

Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.

This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

�ber die Autorin bzw. den Autor

Scot Wheeler is a leader in building, managing and supporting Marketing Science teams that develop and deliver consumer intelligence & segmentation, targeting, propensity scoring, predictive modeling & response forecasting, budget allocation & channel planning, cross-channel performance evaluation, environmental trend analysis, testing, targeting and optimization. Scot served as an Adjunct Lecturer in Northwestern University's Master's Degree program in Integrated Marketing Communications from 2013 to 2017, where he taught 'Statistics for Market Research' and a course on Digital Analytics that he developed and introduced to the program. He is currently developing a new course on Conversion Science. Scot began his career in software development, then moved into enterprise BI and analytics before moving to marketing analytics in 2007. He received his MBA in Strategy, Finance and Marketing from Northwestern University's Kellogg School of Management in 2008. Scot's professional background spans a variety of technology, consulting, agency and e-commerce roles. From his start in software development, Scot's 25 years of experience at the intersection of technology and marketing includes work with Electronic Arts, Motorola, AT&T, MasterCard, State Farm, USAA, Progressive, Humana, HP, GE, Yahoo!, Peapod, Conagra and Diageo.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

Quality books, speedy shipping, and great customer service! Please note that used items may not include access codes or cards, CD's or other accessories, regardless of what is stated in item title. If you need to guarantee that these items are included, please purchase a brand new copy.

Zur Homepage des Verk�ufers

Unternehmensdaten des Verk�ufers

J2B Holdings, LLC
13770 NOEL RD, #803600, Dallas, TX, 75240, U.S.A.

Gesch�ftsbedingungen und Versandinformationen

Verkaufsbedingungen

We guarantee the condition of every book as it's described on the AbeBooks web
sites. Please note that used items may not include access codes or cards, CD's
or other accessories, regardless of what is stated in item title. If you need to
guarantee that these items are included, please purchase a brand new copy.

All requests for refunds and/or returns will be processed in accordance with
AbeBooks policies. If you're dissatisfied with your purchase (Incorrect Book/Not
as Described/Damaged) or if ...

Mehr Information

Versandbedingungen

Books ordered via expedited shipping should arrive between 2 and 7 business days after shipment confirmation. Books ordered via standard shipping should arrive between 4 and 14 business days after shipment confirmation.