Architecting Experience: A Conversion Science Handbook

Scot R Wheeler

ISBN 10: 9811219869 / ISBN 13: 9789811219863

Verlag: World Scientific Publishing Co Pte Ltd, 2020

New Book. Shipped from UK. Established seller since 2000. Bestandsnummer des Verkäufers CW-9789811219863

Inhaltsangabe:

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences. Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies. This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

Bibliografische Details

Titel: Architecting Experience: A Conversion ...
Verlag: World Scientific Publishing Co Pte Ltd
Erscheinungsdatum: 2020
Einband: HRD
Zustand: New
Auflage: 2. Auflage