Building a Better Business: The Key to Future Marketing, Management and Motivation

Patrick Dixon

ISBN 10: 1861977530 / ISBN 13: 9781861977533

Verlag: IPS - Profile Books March 2009, 2009

Beschreibung

Bestandsnummer des Verkäufers 285216

Bibliografische Details

• Titel: Building a Better Business: The Key to Future Marketing, Management and Motivation
• Verlag: IPS - Profile Books March 2009
• Erscheinungsjahr: 2009
• Sprache: Englisch
• ISBN-10: 1861977530
• ISBN-13: 9781861977533
• Einband: Paper Back
• Zustand: Good
• Verkäuferkataloge:
  • Business

Über diesen Titel

Inhaltsangabe

How to build a better business by one of today's most influential business thinkers. Starting from the premise that people's attitudes to business have changed: both the role businesses should play in the world and how individuals can achieve a better work-life balance, this book shows how you can build a better and more successful business and achieve more satisfaction in the process. With chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, better leadership, better ways to organise, better ways to make things happen, better teams and better targets, goals and incentives, it is an intensely practical and also inspirational guide to how you can build a better future for your business and yourself. Click here for the author's website.

Über die Autorin bzw. den Autor

Patrick Dixon is the chairman of Global Change Ltd, a growth strategy and forecasting company. He is the author of sixteen books, including Futurewise, SustainAgility, The Genetic Revolution and Building a Better Business. He has been ranked as one of the twenty most influential business thinkers alive today. He is one of the world's most sought-after keynote speakers at corporate events and advises boards and senior teams on a wide range of strategic issues. Clients include Google, Microsoft, IBM, KLM/Air France, BP, ExxonMobil, World Bank, Siemens, Prudential, Aviva, UBS, Credit Suisse, PricewaterhouseCoopers, Hewlett Packard, Gillette, GSK, Forbes, Fortune, BT, BBC, Fedex and DHL. He has also taught on a wide variety of executive education programmes at the London Business School since 1999.
http://www.globalchange.com/