Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)

Anderson, James C.; Narus, James A.; Narayandas, Das

ISBN 10: 0136000886 / ISBN 13: 9780136000884

Verlag: Pearson, 2008

Beschreibung

The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers.

Bestandsnummer des Verkäufers BSM.KRFT

Bibliografische Details

• Titel: Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)
• Verlag: Pearson
• Erscheinungsjahr: 2008
• Sprache: Englisch
• ISBN-10: 0136000886
• ISBN-13: 9780136000884
• Einband: Hardcover
• Auflage: 3. Auflage
• Zustand: acceptable

Über diesen Titel

Inhaltsangabe

For Business-to-business marketing courses.

Anderson builds the book around a framework of understanding, creating, and delivering value.

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