Catalog Design Progress: Advancing Standards in Visual Communication

Lonberg-Holm, K., Ladislav Sutnar

Verlag: Sweet's Catalog Service, New York, 1950

Beschreibung

With the business card of R. D. "Bud" St. John of Sweet's Catalog Service, tipped in at front. A very early work on catalog design published by Sweet's, a clearing house for trade catalogs selling a range of products in the field of construction supplies, by two pioneers in information design. Sutnar, the Art Director at Sweet's, was a Czech designer and a pioneer in designing infographics. Sweet's pioneered a way to take something as mind numbing as researching plumbing supplies and create a readable yet sexy catalog for architects and contractors. The design of this book on catalog design is bold and pleasing, with great graphic design and typography, printed in a variety of colors. Oblong 4to, unpaginated, with the yellow glassine frontispiece present. Paper covered boards printed in 3 colors, spiral bound. Covers and spine dusty, internally bright and clean. OCLC: 1864602.

Bestandsnummer des Verkäufers 24802

Bibliografische Details

• Titel: Catalog Design Progress: Advancing Standards in Visual Communication
• Verlag: Sweet's Catalog Service, New York
• Erscheinungsjahr: 1950
• Einband: Hardcover
• Zustand: Very good condition