The Change Function: Why Some Technologies Take Off and Others Crash and Burn

Coburn, Pip

ISBN 10: 1591841321 / ISBN 13: 9781591841326

Verlag: Portfolio Hardcover, 2006

Beschreibung

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Bestandsnummer des Verkäufers 3J9_5_1591841321

Bibliografische Details

• Titel: The Change Function: Why Some Technologies Take Off and Others Crash and Burn
• Verlag: Portfolio Hardcover
• Erscheinungsjahr: 2006
• Sprache: Englisch
• ISBN-10: 1591841321
• ISBN-13: 9781591841326
• Einband: Hardcover
• Zustand: new

Über diesen Titel

Inhaltsangabe

An irreverent analysis of the factors that shape the successes and failures of various technological innovations explains the importance of understanding a consumer market's fear of change, discussing the patterns that have marked the rollouts of computer, cell phone, and other technologies. 25,000 first printing.

Über die Autorin bzw. den Autor

Pip Coburn is the founder of Coburn Ventures, an advisory services firm. Before starting his own company, he was a managing director and global technology strategist in the technology group of UBS Investment Research, where he oversaw 120 technology and telecom analysts worldwide.