Code to Commerce | High Technology Marketing for Maximum Brand Performance

Wm Edward Vesely

ISBN 10: 0595246907 / ISBN 13: 9780595246908

Verlag: iUniverse, 2002

Code to Commerce | High Technology Marketing for Maximum Brand Performance | Wm Edward Vesely | Taschenbuch | Kartoniert / Broschiert | Englisch | 2002 | iUniverse | EAN 9780595246908 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Bestandsnummer des Verkäufers 102710910

Inhaltsangabe:

Code to Commerce is a high technology marketing sourcebook that canbe used from war room to boardroom. It is written for senior businessand marketing professionals who want to achieve breakthrough resultsand understand that they must first develop a strategic plan to achievemarket dominance.Code to Commerce provides a rare look at marketing best practices thatadd lasting value to brands and the stakeholders that rely on them. Itprovides refreshing and insightful experience for high technologybusiness professionals who are under constant fire to produce, motivatesreaders and challenges their current assumptions, and explains specificstrategies and techniques regarding the commercialization process thatcompanies must navigate in order to succeed.Scores of marketing books convey generalities and interesting stories thatmake good cocktail party material, but provide little value to seriousbusiness professionals who are under pressure to perform. Code toCommerce is the first practical resource that fills this void and addresseshow high technology business and marketing professionals can achievecommercial success.

Bibliografische Details

Titel: Code to Commerce | High Technology Marketing...
Verlag: iUniverse
Erscheinungsdatum: 2002
Einband: Taschenbuch
Zustand: Neu