Consumer Behavior

Schiffman, Leon G., Kanuk, Leslie Lazar

ISBN 10: 0136690033 / ISBN 13: 9780136690030

Verlag: Prentice Hall, 1994

Beschreibung

Acceptable. Bestandsnummer des Verkäufers D7S9-1-M-0136690033-6

Bibliografische Details

Titel: Consumer Behavior

Verlag: Prentice Hall

Erscheinungsdatum: 1994

Einband: Hardcover

Zustand: Acceptable

Auflage: 5. oder spätere Auflage

Art des Buches: book

Über diesen Titel

Inhaltsangabe:

The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.