Consumer Behaviour. A European Perspective

Solomon, Michael, Bamossy, Gary

ISBN 10: 0273687522 / ISBN 13: 9780273687528

Verlag: PRENTICE-HALL INTERN, 2006

Beschreibung

Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Bestandsnummer des Verkäufers M00273687522-G

Bibliografische Details

Titel: Consumer Behaviour. A European Perspective

Verlag: PRENTICE-HALL INTERN

Erscheinungsdatum: 2006

Einband: Softcover

Zustand: good

Auflage: 3. Auflage

Über diesen Titel

Reseña del editor:

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.