Creating Value for Customers: Designing and Implementing a Total Corporate Strategy

Band, William A.

ISBN 10: 0471525936 / ISBN 13: 9780471525936

Verlag: John Wiley & Sons Inc 01.04.1991, 1991

Beschreibung

Gebundene Ausgabe 352 S. Sehr guter Zustand Original-Schutzumschlag Zustand: 2, sehr gut - gebraucht, Gebundene Ausgabe John Wiley & Sons Inc , 1991-04-01 352 S. , Creating Value for Customers: Designing and Implementing a Total Corporate Strategy, Band, William A. Bestandsnummer des Verkäufers BU245510

Bibliografische Details

Titel: Creating Value for Customers: Designing and ...

Verlag: John Wiley & Sons Inc 01.04.1991

Erscheinungsdatum: 1991

Einband: Hardcover

Zustand: sehr gut - gebraucht

Zustand des Schutzumschlags: Schutzumschlag

Über diesen Titel

Inhaltsangabe:

This guide aims to provide tried and tested methods, with full case histories, of how successful companies have analyzed the services they provide and then devised interrelated corporate efforts not just to keep the customer satisfied, but to improve and enhance the corporation/customer relationship. Focusing on product design, marketing, pricing, human resources and service, the book emphasizes a whole company approach to customer care.