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Bibliografische Details

Titel: Creating Value for Customers: Designing and Implementing a Total Corporate Strategy
Verlag: Wiley
Erscheinungsjahr: 1991
Sprache: Englisch
ISBN-10: 0471525936
ISBN-13: 9780471525936
Einband: Softcover
Zustand: good

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Inhaltsangabe

This guide aims to provide tried and tested methods, with full case histories, of how successful companies have analyzed the services they provide and then devised interrelated corporate efforts not just to keep the customer satisfied, but to improve and enhance the corporation/customer relationship. Focusing on product design, marketing, pricing, human resources and service, the book emphasizes a whole company approach to customer care.

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