Cross Cultural Consumer Behavior in an Emerging Economy

Devinder Pal Singh (u. a.)

ISBN 10: 3639718593 / ISBN 13: 9783639718591

Verlag: Scholars' Press, 2014

Cross Cultural Consumer Behavior in an Emerging Economy | Devinder Pal Singh (u. a.) | Taschenbuch | 308 S. | Englisch | 2014 | Scholars' Press | EAN 9783639718591 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 105239428

Inhaltsangabe:

The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.

Über die Autorin bzw. den Autor: Dr. Devinder Pal Singh is an Assistant Professor at Punjabi University Regional Centre for IT and Management, Mohali, India. His work has been published in Singapore Management Review, Global Business Review, International Journal of Business and Emerging markets, IJICBM, JDS and Academy of Marketing Science proceedings.

Bibliografische Details

Titel: Cross Cultural Consumer Behavior in an ...
Verlag: Scholars' Press
Erscheinungsdatum: 2014
Einband: Taschenbuch
Zustand: Neu