This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0471950866.

Bestandsnummer des Verk�ufers 8846151

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Bibliografische Details

Titel

Designing Interactive Strategy: From Value Chain to Value Constellation

Verlag

John Wiley & Sons

Erscheinungsjahr

1994

Sprache

Englisch

ISBN-10

0471950866

ISBN-13

9780471950868

Einband

Hardcover

Zustand

Fair

Verk�uferkataloge

Business

�ber diesen Titel

Inhaltsangabe

With current global competition, changing markets and new technologies, new ways of creating value are being opened. Strategy is no longer a matter of positioning a fixed set of activities along a value chain. This text shows how the focus of strategic analysis should not be the company or the industry, but the "value-creating system" itself, within which different economic factors, suppliers, business partners and customers work together to co-produce value. The task facing managers is to create an ever-improving fit between competencies and customers. The authors focus on the value-creating system and challenge current business strategy models, reconciling contradictory management trends.

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