Determinants of Customer Switching Behavior

Berihun Muche

ISBN 10: 3847344161 / ISBN 13: 9783847344162

Verlag: LAP LAMBERT Academic Publishing Jan 2013, 2013

Beschreibung

Neuware -Customer retention in the banking industry is becoming extremely prevalent as it is being employed to keep existing customers from switching to other banks and to sell them more services.However, empirical studies regarding the determinants of customer switching behavior in commercial banks in Ethiopia in general and in Mekelle Town in particular is understudied. The objective of the book is,therefor, to investigate the determinants of customer switching behavior and examine the effects of price, reputation, service quality,advertisement, involuntary switching, distance and switching cost on customer decision to stay or switch their banks.To examine the relationship between dependent and independent variables and to determine the relative importance of variables, the binary logistic regression model is employed.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Bestandsnummer des Verkäufers 9783847344162

Bibliografische Details

• Titel: Determinants of Customer Switching Behavior
• Verlag: LAP LAMBERT Academic Publishing Jan 2013
• Erscheinungsjahr: 2013
• Sprache: Englisch
• ISBN-10: 3847344161
• ISBN-13: 9783847344162
• Einband: Taschenbuch
• Zustand: Neu

Über diesen Titel

Inhaltsangabe

Customer retention in the banking industry is becoming extremely prevalent as it is being employed to keep existing customers from switching to other banks and to sell them more services.However, empirical studies regarding the determinants of customer switching behavior in commercial banks in Ethiopia in general and in Mekelle Town in particular is understudied. The objective of the book is,therefor, to investigate the determinants of customer switching behavior and examine the effects of price, reputation, service quality,advertisement, involuntary switching, distance and switching cost on customer decision to stay or switch their banks.To examine the relationship between dependent and independent variables and to determine the relative importance of variables, the binary logistic regression model is employed.