Titel: Developing a CPA Practice: A Comprehensive Guide to Building a Successful Small to Mid-Sized Accounting Firm Stapleton, James J.
Verlag: Wiley
Erscheinungsjahr: 1997
Sprache: Englisch
ISBN-10: 0471170216
ISBN-13: 9780471170211
Einband: Hardcover
Zustand: As New

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Inhaltsangabe

The need for increased revenue has forced service industries to turn to marketing to attract a new client base. This volume aims to show accountants how to develop their marketing skills. There are checklists, sample forms, and examples that are based on the author's actual experience.

Rese�a del editor

This hands-on guide will help accounting professionals market their services. It focuses on the needs of clients and how the accounting business must focus on these needs. An eight-page bi-monthly newsletter update and supplement the book.

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