Electronic Commerce 2002 : A Managerial Perspective

King, David, Turban, Efraim, Warkentin, Merrill, Lee, Jae K., Chung, H. Michael

ISBN 10: 0130984256 / ISBN 13: 9780130984258

Verlag: Pearson Education, Limited, 2001

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 53240190-20

Inhaltsangabe:

For one/two-semester courses in Electronic Commerce.

One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.

Bibliografische Details

Titel: Electronic Commerce 2002 : A Managerial ...
Verlag: Pearson Education, Limited
Erscheinungsdatum: 2001
Einband: Softcover
Zustand: Very Good
Auflage: 2. Auflage