Titel: Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Verlag: Pearson
Erscheinungsjahr: 1998
Sprache: Englisch
ISBN-10: 0028626303
ISBN-13: 9780028626307
Einband: Paperback
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket
Gewicht: 0,55�Pfund

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In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

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