Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res

Blake, Gary; Bly, Robert W.

ISBN 10: 0028626303 / ISBN 13: 9780028626307

Verlag: Pearson, 1998

Beschreibung

Clean crisp copy with no markings.

Bestandsnummer des Verkäufers 1248850

Bibliografische Details

• Titel: Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
• Verlag: Pearson
• Erscheinungsjahr: 1998
• Sprache: Englisch
• ISBN-10: 0028626303
• ISBN-13: 9780028626307
• Einband: paperback
• Zustand: Very Good
• Zustand des Schutzumschlags: N/A
• Verkäuferkataloge:
  • Writing

Über diesen Titel

Inhaltsangabe

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.