Emotion by Design: Creative Leadership Lessons from a Life at Nike

Greg Hoffman

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Sprache: Englisch

Verlag: Twelve, 2022

1538705591 / 9781538705599

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Artikelbeschreibung des Verkäufers

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike's singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles: Creativity is a Team SportDare to be RememberedLeave a Legacy, Not Just a MemoryOver the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people--quite literally emotion by design. With fascinating stories about Nike's most famous campaigns, EMOTION BY DESIGN shares Hoffman's philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world. …

Bestandsnummer des Verkäufers CIN1538705591G

Titel
Emotion by Design: Creative Leadership Lessons from a Life at Nike
Autor
Greg Hoffman
Verlag
Twelve
Erscheinungsjahr
2022
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
1538705591
ISBN-13
9781538705599

World of Books Inc

Montgomery, IL, USA

Verkäufer/-in mit 4 Sternen

AbeBooks-Verkäufer/-in seit 23. März 2026

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