From analysis of the formal components of objects, via an overview of the possibilities of developing and optimizing the creative process, to the development of one's own evaluation catalog.

�ber die Autorin bzw. den Autor:

After graduating in product design in Schw�bisch Gm�nd, Mike Ambach worked as an in-house designer at Gaggenau-Hausger�te. After founding his own design firm, he also worked as a design fundamentals lecturer in Schw�bisch Gm�nd. Today, his work focuses on the areas of living and kitchens, electromobility and mechanical engineering.

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Fundamentals of Design: Understanding, Creating & Evaluating Forms and Objects

AMBACH, MIKE

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