Hegarty on Advertising. Dieser Artikel ist nicht verfügbar.
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Sprache: Englisch
Verlag: Thames & Hudson, 2011
- Hardcover
- Gebraucht
Anbieter: Dream Books Co., Denver, CO, USADream Books Co.
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei AbeBooks seit 23. November 2023
Nicht verfügbar
Hardcover
Zustand: Gebraucht - Befriedigend
EUR 5,30
Artikelbeschreibung des Verkäufers
Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly.
Bestandsnummer des Verkäufers DBV.0500515565.G
- Titel
- Hegarty on Advertising
- Autor
- Hegarty, John
- Verlag
- Thames & Hudson
- Erscheinungsjahr
- 2011
- Zustand
- good
- Einband
- Hardcover
- Sprache
- Englisch
- ISBN-10
- 0500515565
- ISBN-13
- 9780500515563
What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the worlds leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegartys personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo.
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Über die Autorin bzw. den Autor
John Hegarty is one of the world's most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President's Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.
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