Influence : Science and Practice

Cialdini, Robert B.

ISBN 10: 0321011473 / ISBN 13: 9780321011473

Verlag: Pearson Education, Limited, 2000

Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers GRP13743344

Inhaltsangabe:

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Über die Autorin bzw. den Autor:

Dr. Robert Cialdini is Regents' Professor of Psychology at Arizona State University, and also consults widely on the subject of influence.

Bibliografische Details

Titel: Influence : Science and Practice
Verlag: Pearson Education, Limited
Erscheinungsdatum: 2000
Einband: Softcover
Zustand: Very Good