Internet Marketing: Strategy, Implementation and Practice

Dave Chaffey, Richard Mayer, Mr Kevin Johnston, Fiona Ellis-Chadwick

ISBN 10: 0273658832 / ISBN 13: 9780273658832

Verlag: Financial Times/ Prentice Hall 01/11/2002, 2002

Beschreibung

Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bestandsnummer des Verkäufers 6545-9780273658832

Bibliografische Details

Titel: Internet Marketing: Strategy, Implementation...

Verlag: Financial Times/ Prentice Hall 01/11/2002

Erscheinungsdatum: 2002

Einband: Softcover

Zustand: Very Good

Auflage: 2. Auflage

Über diesen Titel

Inhaltsangabe:

"Internet Marketing" will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills. "Internet Marketing" is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition of "Internet Marketing" has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the Internet.