Investigating Communication: An Introduction to Research Methods

Frey, Lawrence R.; Botan, Carl H.; Kreps, Gary L.

ISBN 10: 0205198260 / ISBN 13: 9780205198269

Verlag: Pearson, 1999

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.13. Bestandsnummer des Verkäufers G0205198260I3N00

Inhaltsangabe:

This textbook provides a comprehensive, balanced introduction to communication research methods. Designed for students who have little or no familiarity with research methods, this book helps them to become more knowledgeable and competent consumers (and producers) of scholarly research and of the everyday research to which they are exposed by the mass media.

Praised for its accessible writing and extensive real-life examples, this text takes students step-by-step through the communication research process. Investigating Communication teaches students how communication research is conducted from start to finish, with the text's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, students become excited about studying research methods.

Reseña del editor: This textbook provides a comprehensive, balanced introduction to communication research methods. Designed for students who have little or no familiarity with research methods, this book helps them to become more knowledgeable and competent consumers (and producers) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this text takes students step-by-step through the communication research process. Investigating Communication teaches students how communication research is conducted from start to finish, with the text's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, students become excited about studying research methods.

Bibliografische Details

Titel: Investigating Communication: An Introduction...
Verlag: Pearson
Erscheinungsdatum: 1999
Einband: Hardcover
Zustand: Good
Zustand des Schutzumschlags: No Jacket
Auflage: 2. Auflage