Investigating Communication : An Introduction to Research Methods

Frey, Lawrence R.; Botan, Carl H.; Kreps, Gary L.

ISBN 10: 0205198260 / ISBN 13: 9780205198269

Verlag: Pearson, 1999

Beschreibung

May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.

Bestandsnummer des Verkäufers 56006-5

Bibliografische Details

• Titel: Investigating Communication : An Introduction to Research Methods
• Verlag: Pearson
• Erscheinungsjahr: 1999
• Sprache: Englisch
• ISBN-10: 0205198260
• ISBN-13: 9780205198269
• Einband: Hardcover
• Auflage: 2. Auflage
• Zustand: good

Über diesen Titel

Inhaltsangabe

This textbook provides a comprehensive, balanced introduction to communication research methods. Designed for students who have little or no familiarity with research methods, this book helps them to become more knowledgeable and competent consumers (and producers) of scholarly research and of the everyday research to which they are exposed by the mass media.

Praised for its accessible writing and extensive real-life examples, this text takes students step-by-step through the communication research process. Investigating Communication teaches students how communication research is conducted from start to finish, with the text's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, students become excited about studying research methods.