Managing Customer Value: Creating Quality and Service That Customers Can See

Gale, Bradley T

ISBN 10: 0029110459 / ISBN 13: 9780029110454

Verlag: Free Press, New York, NY, 1994

Beschreibung

Sewn binding. Cloth over boards. 432 p. Contains: Illustrations. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. HC 345.

Bestandsnummer des Verkäufers Alibris.0045680

Bibliografische Details

• Titel: Managing Customer Value: Creating Quality and Service That Customers Can See
• Verlag: Free Press, New York, NY
• Erscheinungsjahr: 1994
• Sprache: Englisch
• ISBN-10: 0029110459
• ISBN-13: 9780029110454
• Einband: Hard cover
• Zustand: Fine in fine dust jacket.

Über diesen Titel

Inhaltsangabe

Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end

Über die Autorin bzw. den Autor

Bradley T. Gale is president of Market Driven Quality Inc. He served as Overseer for the Malcolm Baldrige National Quality Award during its first three years of existence, and currently is on the Steering Committee for the Conference Board's Total Quality Management Center. Gale is coauthor with Robert D. Buzzell of The PIMS Principles (Free Press, 1987), which has been translated into four languages.