Managing Customer Value: Creating Quality and Service That Customers Can See

Gale, Bradley

ISBN 10: 0029110459 / ISBN 13: 9780029110454

Verlag: Free Press, 1994

Beschreibung

This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

Bestandsnummer des Verkäufers mon0001084933

Bibliografische Details

• Titel: Managing Customer Value: Creating Quality and Service That Customers Can See
• Verlag: Free Press
• Erscheinungsjahr: 1994
• Sprache: Englisch
• ISBN-10: 0029110459
• ISBN-13: 9780029110454
• Einband: Hardcover
• Zustand: Good
• Zustand des Schutzumschlags: Includes dust jacket.

Über diesen Titel

Inhaltsangabe

Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end

Über die Autorin bzw. den Autor

Bradley T. Gale is president of Market Driven Quality Inc. He served as Overseer for the Malcolm Baldrige National Quality Award during its first three years of existence, and currently is on the Steering Committee for the Conference Board's Total Quality Management Center. Gale is coauthor with Robert D. Buzzell of The PIMS Principles (Free Press, 1987), which has been translated into four languages.