Titel: Managing Customer Value: Creating Quality and Service That Customers Can See
Verlag: Free Press
Erscheinungsjahr: 1994
Sprache: Englisch
ISBN-10: 0029110459
ISBN-13: 9780029110454
Einband: Hardcover
Zustand: Good

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Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end

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Bradley T. Gale is president of Market Driven Quality Inc. He served as Overseer for the Malcolm Baldrige National Quality Award during its first three years of existence, and currently is on the Steering Committee for the Conference Board's Total Quality Management Center. Gale is coauthor with Robert D. Buzzell of The PIMS Principles (Free Press, 1987), which has been translated into four languages.

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